C&W Web Developers Website Design & Website Development

E-mail Marketing

We are often asked about e-mail marketing and how and why should my company use email marketing. Below are a few definitions of e-mail marketing. We can assist you in setting up your email marketing.

Definition of email marketing

  • sending commercial to a group of people
  • meant to build trust with your company
  • develop and maintain a relationship with your customers
  • sent to a list of current customers – don’t purchase a list build your list
  • encourage customer loyalty
  • to educate your customers on your products

Why use email marketing?

  • cheaper and faster than traditional mail
  • using an email service provider allows you to monitor the effectiveness of your campaign
  • campaigns can be personalized
  • opt-in allows you to market to customers who want to hear from you

Disadvantages of email marketing

  • Deliverability is the number one obstacle-recipients receive a lot of emails per day and you need your email to stand out

Best time to send my emails

  • Keep to a schedule to allow your clients and prospects to know when to expect your emails
  • Know your target audience -after searching on the internet there were thousands of answers
  • Generally, Tuesday or Thursday between 10 and 11 am
  • Do your own testing using your email provider. Mail Chimp, Constant Contact, Robly.

Legal Responsibility

  • ensure you check with your country regarding email programs.
  • Canada’s law – “Canada Anti-Spam Law” (CASL) went into effect on July 1, 2014. CASL requires an explicit or implicit opt-in from users, and the maximum fines for noncompliance are CA$1 million for individuals and $10 million for businesses.

For more information please contact
PH: 647.428.1671
Email: mary@cwwebdevelopers.ca