Bounce rate is the percentage of all sessions on your website in which users viewed only a single page and triggered only a single request to the Google Analytics server.
What does a high bounce rate mean for your website?
3 possible reasons
- Your content does not match what they were looking for
- Visitors found what they were looking for and there was no need to engage further
- Pages takes too long to load
Google Analytics Home: See the overall bounce rate of your website.
Acquisition > All Traffic > Channels > Bounce Rate: See the specific bounce rates for different types of traffic.
Behavior > Site Content > All Pages > Bounce Rate: See the specific bounce rates of various pages on your website.
A high bounce rate is a sign that your content is not targeted to the user’s wants and needs. If your average bounce rate, for instance, is 83%, then 83% of the people who come to your website leave after only viewing the page they entered on. This could be your home page or an internal page. To have a low bounce rate you need to make sure that your visitors land on a page that answers their search request and then draw them into looking at more pages on your website.
Internet users are very impatient. Once a user clicks through to your website, they expect the content to show up within 3 seconds.
Slow site speed is the number one reason for high bounce rates. If your page loads slow, users will hit the back button and look for another website. Use the link below to test the speed of your website.
Interesting to note that my own website on a desktop receives a good score of 98% and on mobile, it receives an average score of 79% (I had better get to work on improving my mobile score to good)
If you require help in improving your page speed please contact us.